Connecting with the community in meaningful ways can help your brand stand out and build loyalty. By creating interactive content that celebrates local favorites and encourages participation, you can make a lasting impact. Here are some effective ways to engage the Berks County community:
Create a Community Survey
Use a survey to give the community a voice in shaping your offerings or approach. For example, you could ask locals which products or services they’d like to see more of, request feedback on upcoming initiatives, or gauge interest in potential events or promotions. This type of engagement not only makes customers feel valued but also allows your business to tailor its offerings based on real input from the community. Share the results, implement some of their suggestions, and let the community know how their voices helped shape your business!
Launch a Community Photo Contest
Capture the beauty of Berks County through the eyes of its residents by hosting a photo contest. Themes could include “Best Views in Berks,” “Favorite Outdoor Spots,” or “Historic Landmarks.” Encourage participants to share their photos on social media using a dedicated hashtag, and reward the winner with a prize tied to local businesses or events. Photo contests build excitement, highlight community pride, and keep your brand front and center as locals showcase their favorite places.
Feature Local Stories with Community Nominations
Make your community spotlight series interactive by inviting residents to nominate local heroes, businesses, or interesting figures to be featured. Ask community members to submit their nominations, sharing why they think their nominee deserves recognition. You can then feature these nominated individuals on Berks Weekly. By involving locals in the process, you deepen engagement and show your brand’s commitment to celebrating community stories.
Offer Themed Local Guides
Themed local guides are a great way to engage residents and visitors alike. Curate guides for seasonal activities or favorite pastimes, like an “Ice Cream Trail,” a “Best Hikes in Berks County,” or a “Top Spots for Family Fun.” These guides can be downloadable PDFs, posts, or social media stories that highlight must-see locations or hidden gems. Encouraging readers to follow the guides and share their experiences amplifies community interaction and adds visibility for local businesses.
Organize Local Tours
Take it a step further by hosting local tours that bring your guides to life! We can help your business collaborate with community organizations or other small businesses to organize tours of local attractions, such as a “Historic Berks County Walk,” “Farm-to-Table Food Tour,” or “Outdoor Adventure Day.” These tours can offer a hands-on way for residents to explore the area and connect with your brand as the facilitator of these memorable experiences.
These interactive content ideas allow your brand to support local pride, foster community connections, and create valuable touchpoints that deepen engagement with the Berks County community. To get started contact Jason Hugg, Director of Advertising Sales at jason@berksweekly.com or 610-741-8518.