Anthony Orozco, Director of Operations for Barrio Alegría, recently sat down with Alvernia University student Kyle Rudart to discuss the power of community engagement through the arts. As a seasoned journalist and activist, Orozco shared the organization’s mission to transform lives in Reading by using creative expression to foster connection and empowerment. Watch the live interview.
Barrio Alegría is not just an arts organization—it’s a platform for community members to express themselves, connect with others, and pursue their dreams. Orozco described the group’s use of various art forms—such as dance, theater, and photography—as tools to engage residents. “We don’t just have events to have events,” he explained. “We look for a point of transformation.” The organization works to help individuals take tangible steps toward their goals, whether it’s launching a small business, becoming a paid instructor, or simply finding a supportive community.
A key element of Orozco’s vision for Barrio Alegría is addressing what he refers to as “bus stop syndrome,” a mindset where people view their time in Reading as temporary. Orozco hopes to change this, encouraging residents to realize, “This is your home. You own this place.” Through Barrio Alegría, he seeks to build stronger ties between individuals and the community, inspiring them to make Reading their long-term home and actively contribute to its future.
While Orozco finds joy in watching others achieve their dreams, he acknowledges the challenges involved in community work. He highlighted the importance of thorough planning for events, whether it’s a neighborhood parade or a simple pumpkin-painting workshop. Ensuring inclusivity and attention to detail is critical to delivering successful, meaningful experiences that resonate with the community.
Orozco’s background in journalism has equipped him with the skills to engage with and uplift marginalized voices, a mission he carries into his work with Barrio Alegría. He encouraged students interested in journalism to “find their niche” and tell stories that matter to them, offering advice based on his own career journey. As the current Berks County Poet Laureate, Orozco also touched on how poetry has been an important medium for processing his experiences growing up biracial in Ohio. Poetry, for him, is a way to explore identity, spirituality, and societal perceptions.
In addition to his work in the arts, Orozco emphasized the importance of civic engagement, particularly for Latino communities. With changing political dynamics, he stressed the need for Latinos to participate in the democratic process to shape the future of their communities. Voting, he noted, is just one aspect of civic engagement—true involvement requires consistent action and advocacy.
With numerous dreams and aspirations for Barrio Alegría, Orozco continues to push for deeper engagement and connection within Reading’s community. His message to the next generation is simple yet profound: “Shoot for your wildest dream.”
Through arts, activism, and a deep commitment to community, Barrio Alegría under Orozco’s leadership is making Reading not just a place to live but a home to be proud of.
