On November 26, The Salvation Army Reading Corps launched its 2024 Red Kettle Campaign with a heartwarming ceremony that combined community spirit, gratitude, and a powerful call to action. The event, held at The Salvation Army headquarters on 301 S 5th Street, also featured a Thanksgiving meal distribution, providing 982 turkeys and meal kits to families in need.
Lt. Hector Cid, City Coordinator for The Salvation Army Reading Corps, emphasized the organization’s ambitious goals for the holiday season. “This year, we aim to serve over 4,000 individuals, including children, seniors, and veterans,” said Lt. Cid. “We are preparing to distribute more than 30,000 individual toys and gifts. This campaign is not just about raising funds—it’s about raising hope and sharing love.”
Local officials, including Pennsylvania State Senator Judy Schwank, Representative Johanny Cepeda-Freytiz, and representatives from Mayor Eddie Moran’s office, joined in delivering inspiring remarks. “Every coin, every dollar dropped into these kettles represents a gift of hope,” said Rep. Cepeda-Freytiz. “It’s a meal for a hungry family, shelter for someone seeking warmth, or a brighter Christmas morning for a child in need.”
Chief of Staff English Bradley, speaking on behalf of Mayor Moran, commended The Salvation Army for its enduring commitment to dignity and faith. “Organizations like The Salvation Army show up every day with respect and kindness, advancing a mission of hope in our community,” she said.
The event also highlighted personal stories of hope, including remarks from Aurea Bradley, Chair of the Reading Corps Advisory Board. Bradley, who once relied on Salvation Army services during a difficult time, urged the community to support the campaign. “Many years ago, I walked through these doors looking for help. They provided for me and my children when we needed it most. Now, I stand here asking you to join me in giving back.”
With only three kettle collection weeks left this season, The Salvation Army Reading Corps has set an ambitious goal of raising $135,000. Lt. Cid encouraged everyone to contribute, whether through spare change, larger donations, or digital payment methods.
The event concluded with the ceremonial ringing of the first Red Kettle bell, signaling the official start of the fundraising season. As families collected their Thanksgiving meal kits just outside, Lt. Cid reflected on the broader mission: “This campaign is about more than Christmas; it’s about uplifting our neighbors and showing the power of community.”
