Reading Hospital Foundation Receives Donation for Mobile Mammography Coach

Photo courtesy of Reding Hospital - Tower Health.

The Reading Hospital Foundation received a $25,000 donation recently from Herbein + Company, Inc. towards the purchase of a mobile mammography coach and naming rights to the coach’s reception/waiting area.

The new mobile mammography vehicle will allow Reading Hospital to bring the screening to the patient, removing transportation barriers. Outfitted with the latest technology, including 3D tomosynthesis, the mobile mammography coach uses a digital mammography screening tool that improves the accuracy of imaging and enables caregivers to detect more invasive cancers.

The coach will have the capacity to perform 20 mammograms per day in the community, reaching approximately 4,000 women a year.

“Breast cancer is one of the most commonly diagnosed cancers among American women – and even more prevalent among women here in Pennsylvania,” Herbein partner Marybeth Olree, who serves as co-leader of HWomen RISE, Herbein’s women’s initiative, said.

“We know this new mobile coach will reduce barriers to care and provide more women with the opportunity for breast cancer screening with the latest and best early detection technology. Our firm is delighted to partner with the Reading Hospital Foundation to make a difference for women and their families in our community.”

A plaque will be placed in the reception area to recognize Herbein for its gift.

“Our HWomen RISE initiative is so proud to support the Reading Hospital Foundation’s fundraising for the mobile mammography coach,” said Jennifer Goldsmith Cerra, Herbein director of communications said. “We are confident that the new mobile mammography coach will help foster better access to life-saving cancer screening for women across the region.”

Katherine Thornton, Reading Hospital Foundation President added, “With this generous donation from Herbein, we are one step closer to purchasing a mobile mammography coach for our community. To date, we’ve received more than 75 donations from local businesses and community members toward the purchase of the coach – a true testament to the power of our community.”

Women who choose mobile mammography can expect the same exceptional patient care as they would at one of Tower Health’s mammography imaging locations. Scheduling, testing, follow-up, and referrals will be a seamless experience.

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