Experienced Nonprofit Executive Launches Public Relations Startup in Berks

Known for several years as the Northeast Berks Chamber of Commerce Executive Director, Lori B. Donofrio-Galley recently stepped down from her role at the chamber to pursue her passion, starting a public relations and consultant business.

Founding The Right Angle Strategic Storytelling LLC, Donofrio-Galley plans to make businesses or nonprofit organizations visible through strategic storytelling, elevating brand identity, and revealing the human identity behind brands, all to attract and engage clientele or supporters.

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“For the past 23 years as a nonprofit executive, I have catalyzed a personal passion to leverage connections and cultivate resources using innovative strategies to raise the visibility of an organization” said Donofrio-Galley.

”The creative public relations strategies and tools I have employed to build nonprofit capacity can be applied to business to achieve parallel successes.”

Before entering the nonprofit sector, Donofrio-Galley gained professional experience as a writer, editor, researcher, and instructor.

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Through her new business, Donofrio-Galley recommends a tested approach that relies on the skills of investigative journalism.

Working methodically with her clients, Donofrio-Galley said she will conduct an “investigation” of the business or nonprofit as a precursor to designing a public relations plan.

Following this method, Donofrio-Galley will advise, and among other strategies, leveraging the powerful tool of storytelling to connect with new audiences, strengthen rapport with existing audiences, and distinguish a business or nonprofit from its competitors.

“Finding your point of connection—your 90 degrees of opportunity—has never been more vital than in our post-pandemic business climate,” noted Donofrio-Galley.

Donofrio-Galley can be reached at her website: www.rightangle.us.com, and also mentioned she is offering prospective clients a free 30-minute phone consultation to determine if an organization is a good fit.

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Berks Weekly
Berks Weekly
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