Family-owned Fecera’s Furniture to close after nearly eight decades

Third-generation retailer begins total liquidation and sale of building.

After 78 years as a pillar of the Berks County community, Fecera’s Furniture is going out of business. The family-owned independent retailer begins final liquidation May 23. The building is also for sale.

Since 1946, the Fecera family has worked diligently to build the reputation of Fecera’s Furniture as a reliable one-stop-shop for high quality furniture and mattresses. Owner Connie Fecera now plans to join her husband, Artie, in retirement, closing the doors on a legacy of excellent customer service that set the family business apart for three generations.

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“We are deeply grateful for the loyal support of our patrons over the past 78 years,” said Fecera. “It has been our family’s great privilege to help furnish the homes of so many families and to care for our community.”

Fecera’s Furniture, located at 4710 Penn Avenue, begins its going-out-of-business sale May 23. The giant 65,000-square-foot store contains an extensive selection of home furnishings including many solid wood and American-made products priced to move quickly.

Famous name brands include Howard Miller, Flexsteel, Vaughan Bassett, Bernhardt, Tempur-Pedic, England, Leather Italia, Sealy, Craftmaster, and Jackson/Catnapper. Home accessories will be 50% off and beautiful heirloom rugs up to 65% off.

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Management encourages early shopping for best selection. For more information about the sale of the building or final liquidation visit fecerassale.com or call (610) 670-8000.

Fecera’s Furniture was founded by Arthur J. Fecera, and his wife, Inez, in a small storefront in Birdsboro, Pennsylvania. The family’s dedication and hard work led to the expansion of their operations and the addition of new stores in Pottstown in 1960, Reading in 1972, and Collegeville in 1992. By 2001, these smaller locations had closed with all attention turned to the new store in Sinking Springs, the largest building owned by Fecera Furniture.

Arthur J. Fecera died in 1972 at age 52, passing the family business to his son, Arthur A. Fecera (Artie). Driven by the same passion as his father, Artie carried on the legacy of Fecera’s Furniture along with his brilliant wife, Connie. When Artie chose to retire in 2014, Connie continued running the business with the help of her son, Chris, who is currently president. Under her leadership, Fecera’s Furniture continued to thrive and ensure its reputation for trustworthiness endured for three generations.

The Fecera family’s commitment to customer service and community is unwavering. They actively support local initiatives such as the Children’s Home of Reading, Toys for Tots, Blankets of Hope and the “Christmas in the Air” program. Artie also served as president of the Saints Constantine and Helen Greek Orthodox Church for over a decade.

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Berks Weekly
Berks Weekly
Berks Weekly is an independent and locally owned digital newspaper covering the City of Reading and Berks County. Subscribe today: berksweekly.com/subscribe
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