Marking its 10th year, Redner’s Fresh Market in Wyomissing has once again hosted the United Way campaign incentive shopping spree, a three-minute dash through the store’s aisles.
The company provides the shopping spree as an incentive for those contributing to United Way’s annual fundraising campaign. Donors are eligible to win the incentive by contributing $4.00 or more per week, or a $208 annual gift.
“Redner’s is proud to support United Way’s work, as they lead the way in building a strong community. Their programs are designed to help others and improve lives,” says Eric White, Redner’s Director of Marketing and Communications. Redner’s has hosted the event for more than ten years.
Stephanie Godek, an employee at Carpenter Technology Corporation, was chosen to have three minutes to run through the aisles, grabbing as many items as possible to fill a series of shopping carts.
Godek was eligible to win the incentive by contributing to United Way through her 2023 workplace campaign.
“I’ve been giving to United Way for a really long time and I never thought my name would get pulled for anything like this” said Godek minutes before the shopping spree. “I enjoy giving back to my community and I like the fact that the money stays local. I feel like it’s going to people that put back into our community. I look at it as a circle, you give to them, they are able to give back.”
With store customers cheering her on, Godek ended her shopping spree with multiple carts totaling $930.42.
“United Way is committed to doing right, right here. Our programs and initiatives touch and change the lives of children, families and older adults throughout Berks County, and we’re grateful to organizations like Redner’s and Carpenter who share their generosity and support our mission,” says Tammy White, president of United Way of Berks County.
Last year, more than $11 million was raised to support community needs within United Way’s focus areas of education, financial stability, health and safety net services. The 2024 campaign launches in mid September. United Way program investments help more than 190,000 Berks Countians annually.
