Level Up Berks releases inspiring video to promote careers in education

The Level Up Berks campaign is excited to announce the release of a compelling video showcasing the stories of local educators who are making a difference in Berks County classrooms. Designed to inspire individuals to explore the rewards of a career in education, the video highlights the profound impact teachers and support staff have on students, their communities, and the future.

The video, now available at LevelUpBerks.org and YouTube, features heartfelt testimonials from individuals working in education who share why they chose this profession, how their work has changed lives, and their advice for anyone considering joining the field. From seasoned professionals to career changers, their stories offer a powerful glimpse into the joys of working in education.

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“The response to the Level Up Berks campaign has been incredibly positive so far,” said Mary Franciscus, Director of Human Resources at the Berks County Intermediate Unit. “This video takes that momentum further, shining a spotlight on the personal and professional rewards of becoming an educator or supporting staff member. We hope it inspires more people to see working in education as not just a career, but a meaningful way to give back to their community.”

The campaign, which launched in October 2024, addresses the growing teacher shortages both locally and nationwide. According to recent data, the number of individuals entering the profession and attending teacher preparation programs is declining, creating a critical need for passionate educators and support staff. Level Up Berks aims to bridge this gap by providing clear pathways, actionable resources, and support for individuals ready to pursue or advance careers in education.

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The initiative’s key focus areas include raising awareness about the need for educators and support staff, shifting public perceptions about working in education, and encouraging individuals to take action by exploring opportunities through LevelUpBerks.org.

As the campaign continues, the release of the video marks another step forward in connecting students, career changers, and community members with resources to make a lasting impact. Together with local schools, higher education institutions, and community partners, Level Up Berks is committed to elevating the teaching profession and creating a brighter future for Berks County.

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Berks Weekly
Berks Weekly
Berks Weekly is an independent and locally owned digital newspaper covering the City of Reading and Berks County. Download the mobile app: berksweekly.com/app
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