IM ABLE Foundation welcomes inaugural Director of Marketing and Communications

The IM ABLE Foundation, a non-profit organization based in the Mid-Atlantic region and dedicated to supporting the disability community, proudly announces the appointment of Ashley Tomasko as their first Director of Marketing and Communications. This strategic move underscores the foundation’s commitment to enhancing its outreach and impact.

Tomasko, who began her journey with IM ABLE Foundation in 2017 as their graphic designer, brings a wealth of experience and a fresh perspective to her new role. In this newly established role, Tomasko will spearhead the Foundation’s marketing and communications efforts, ensuring the organization’s mission, programs, and initiatives reach a broader audience.

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Her comprehensive responsibilities include developing and executing marketing strategies to promote the organization’s mission, programs, and initiatives, while managing the brand identity to ensure consistency across all channels and materials. She will lead digital marketing efforts, such as website management, email marketing, SEO/SEM, and online advertising campaigns. Additionally, she will oversee social media strategy and content creation to engage current supporters and attract new audiences. Finally, she will create compelling content, including articles, press releases, and marketing materials, to communicate the organization’s impact and achievements.

Tomasko brings a wealth of experience in marketing and communications to the IM ABLE Foundation. Her expertise in developing innovative strategies and her passion for advocacy will be pivotal in enhancing the visibility and outreach of the Foundation’s efforts.

“We are beyond excited to welcome Ashley to our team,” said Alex A. Pilkington, CEO of the IM ABLE Foundation. “Her expertise and dedication will be instrumental in this critical role and we are confident that she will continue to significantly contribute to the future growth and success of the IM ABLE Foundation.”

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Tomasko expressed her enthusiasm about joining the IM ABLE Foundation, stating, “Having supported the foundation over the years by volunteering and participating in their fundraising events, I’ve seen firsthand the lives they impact. I am thrilled to step into this new role with the goal of driving growth and increasing community engagement, ensuring that the IM ABLE Foundation is recognized far beyond Berks County.”

A graduate of Kutztown University of Pennsylvania, Ashley Tomasko earned a Bachelor’s Degree in Marketing and a Certificate in Advertising in 2012. She furthered her education at Kutztown University, obtaining a Master of Business Administration (M.B.A.) degree in 2013. Tomasko is also the owner of Ashley Tomasko Graphic and Web Design, a digital marketing company that serves both local and national small business owners, creating impactful marketing materials and captivating web designs.

With Tomasko at the helm of Marketing and Communications, the IM ABLE Foundation looks forward to a new era of growth and increased visibility, furthering their mission to empower the disability community.

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Berks Weekly
Berks Weekly
Berks Weekly is an independent and locally owned digital newspaper covering the City of Reading and Berks County. Subscribe today: berksweekly.com/subscribe
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