Fred Beans Ford of Boyertown is among an select group of Ford and Lincoln dealerships to be recognized with the 2019 President’s Award by Ford Motor Company.
The dealership is one of only 12 awardees from the Philadelphia region. The award honors dealerships that have excelled in both sales and service in automotive retailing over the past year by focusing on the customer experience.
“This award is a reflection of our company-wide commitment to delivering the best customer service possible,” said Fred Beans, founder of Fred Beans Automotive Group. “I am extremely proud of our team for earning this recognition, especially since it comes from the people we value most – our customers.”
The President’s Award was established in 1998. Dealers become eligible through survey responses from customers related to their sales and service satisfaction.
“The President’s Award is a goal we strive to achieve every year, just as every day we strive to make our customers 100 percent satisfied doing business with us,” said Dennis Malloy, general manager/partner of Fred Beans Ford of Boyertown.
Fred Beans Ford of Boyertown has won the President’s Award for seven consecutive years – 16 times total. It is currently ranked #1 in its region for the 2020 program. This year, the dealership’s approach to customer service has included a focus on health and safety in the wake of the COVID-19 pandemic.
In addition to wearing masks, establishing new cleaning protocols and installing partitions in areas where transactions frequently occur, the dealership is among those throughout the Fred Beans Automotive Group that has practiced new ways of engaging with customers both onsite through contactless selling and online through the newly launched Fred Beans ExpressWay virtual platform. Both efforts aim to minimize the risk of spreading illness from person to person while putting the comfort and preferences of each customer first.
“In order to achieve the President’s Award, dealers must exceed customer expectations every day in every department. The pursuit of excellence is not for the faint of heart – it requires passion, tenacity and, of course, hard work. This prestigious award salutes those top-performing Ford and Lincoln dealerships that embrace these philosophies, achieving among the highest levels of customer satisfaction – in both sales and service – in automotive retailing,” said Richard Terrel, sales operations manager in the Greater Philadelphia Region with Ford Motor Company.
